Free Email Christmas Cards Non Animated

Sassy Greeting Card Company Gets Kickstart

But what these figures lack in the eyes and noses, they make up for with attitude and sass. The cards say things that balance on the line between aloof irony and sincere sympathy: “Congratulations! I'd be happy for you if I wasn't so wrapped up in me right now.” Or for a marriage: “May your marriage exceed your expectations and your wedding gifts exceed the bar tab.” Or, for no particular reason: “Too big. Too small. Nobody likes the size of their boobies.” 

These cards were a product of a slow summer. After launching her freelance graphic design studio in 2008, Adler’s business began to lag. Though she knew that slowing demands from clientele was common in summer months, things grew restless. Out of this agitated boredom grew greeting card designs that could only emerge from silliness, sassiness, and lots of free time. 

The designs were the same stick figures that Adler had doodled in high school. Her first design was a colorful silhouette, next to the phrase, “I’m sorry. I’m an asshole. I didn’t mean it like that,” inspired Adler says, by her tendency to say hapless things that are inevitably misconstrued by friends.

Adler would send them to friends who miserably languished in office jobs, drawing each figure to her friend’s likeness, “to the extent stick figures allow.” Soon these friends, perhaps delighted with their own stick-figure images, were encouraging her to sell them. A RISD graduate in Advertising and Print Design, this would be Alder’s first actual product, but she created mockups, stacked them in a fuchsia plastic binder and marched up and down Westminster Street in Providence, pitching her cards to stores to much success.

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